Create an AI artist: name, look, voice and a release plan

You have songs, or at least the idea of them, and no one to release them under. Between that and an artist page people can open, play and share sits a month of scattered work: a name that fits the city, a portrait, a bio, a voice that stays the same from single to single, and a plan for where the music goes.

This guide shows how to create an AI artist in one conversation with Shela's 67 MUSIC engine. You describe the person in a sentence, Shela invents what you left out, makes the portrait, writes the sound rules and the channel plan, and puts the artist on their own page when you publish.

What an AI artist is inside 67 MUSIC

In 67 MUSIC an artist, also known as a persona or an AI virtual singer, is a written character with a face and a set of rules. The public page puts it in one line: if you want an artist to release under, say so and Shela invents the whole person, gives them a face and puts them on their own page. The profile holds an identity, a look, sound rules every song must follow, a channel plan and a short bio, and the same rules are reused on every track under that name.

Two public examples show the result: Zora Savic, Balkan pop folk with a Serbian vocal, and Eva Lin, tech house with an English vocal. Each has a page with a portrait, a bio and every published track.

Step 1: Say who the artist is, in one sentence

The persona tool accepts a stage name, a kind of act (singer, DJ, producer or band), a genre, a language, a voice, a look, sound rules, channels, a label and a bio. You do not have to supply any of it. "Make me a new artist: a K-pop singer from Busan, bright dance pop, female vocal, sings in Korean with English hooks" is enough. Anything you leave out, Shela decides and tells you what she decided.

Say the genre exactly as you mean it: "dark pop" and "Latin tech house" produce different artists. And say whether you want songs. Creating an artist makes no song on its own, and a genre in your sentence is not an order for music.

Step 2: Let Shela fill the gaps, or ask to be asked

The default is immediate: Shela creates the artist in one go, with identity, look, voice, sound rules, channels, label and bio, generates the portrait and saves the profile as a file in your workspace. You get one short paragraph back: who the artist is, where from, how they look, and the next step.

The other way is to add "ask me first". Shela then shows a filled draft with three to five questions, each with the draft's value as the default. Nothing is created, generated or charged until your next message. Change what you want and say go; there is never a second round.

Step 3: Check the name, the city and the portrait

A name and a city must read as one coherent person. If Shela invents the name, it picks one a person from that country plausibly carries; if you give the name, Shela chooses a city that fits it or writes one clause explaining the mismatch ("British, raised in Lisbon").

The portrait is generated with the artist, and the profile records who is on it. If the face or the styling is off, say so in the same chat. Shela edits the existing artist in place, changing only the fields you name, with a new portrait only when you ask. It never creates a second artist for a change, which matters once tracks are attached.

Step 4: Write the sound rules down once

This is what separates an AI artist persona from a pile of unrelated tracks. Sound rules are three things: a production character in studio terms, a BPM range, and what must always hold. Eva Lin's rules, for example, read: tech house, 124 to 128 BPM, warm analog, close and intimate, never bright or brittle hi-hats.

When you later order a song under the artist, the production prompt is built from these rules unless you override it, and the lyrics are written in the artist's language, the lyrics-first way. Write the rules like a brief to a producer who has never heard the act: two instruments that are always there, one that never is, and the tempo window.

Step 5: The release plan: channels, cadence, who posts

The profile's channel table is the release plan. Each row names where the music goes (TikTok, Instagram, YouTube, Spotify), what gets posted there (a track, a short, a lyric video), how often, and who is responsible for the post. Shela writes it when it creates the artist and saves it under a CHANNELS heading in the profile file.

Treat it as a working document. A cadence you can keep ("one short a week, one track a month") beats an ambitious one you abandon in March. The public artist page can carry links to YouTube, Instagram, TikTok, Spotify, SoundCloud and a website, so it is the hub the plan points to.

Step 6: Order the first song, approve the lyrics, publish

Songs under an artist follow the same path as any 67 MUSIC track: the lyrics come first, the song renders, is mastered automatically, and gets a title and cover art showing this persona. One to three songs ordered with the artist are written and made in the same go, as different singles attached to it. To read and approve the lyrics in the chat first, order the song after the artist. Tracks already in your library can be moved under the artist later.

Everything is private until you publish. Then the artist page goes live with share links that open and play, and the songs join the public chart, where anyone can listen without an account. A track can go on into Wave, the browser studio, or into Video for a TikTok, Reels or Shorts clip. Ask for a press kit or a landing page, and Shela pulls the portrait, bio and public tracks and can publish a real page at 67music.shela.ai/p/your-slug.

A worked example: a K-pop artist from Busan

A producer types: "Hey Shela, ask me first: make me a K-pop artist, female vocal, bright dance pop with a hyperpop edge, from Busan, sings in Korean with English hooks, and give her one song."

Shela answers with a draft. Stage name Yerin Seo (a fictional name for this example), 22, from Busan, South Korea. Black hair with a bleached streak, a clear, bright soprano. Sound rules: glossy synth stacks over trap drums, 118 to 128 BPM, an English chorus inside the first 15 seconds, no guitar solos. Channels: TikTok, three shorts a week; YouTube, one lyric video a month; Spotify, singles.

The producer changes one thing ("make the streak pink") and says go. Shela creates the artist, makes the portrait, saves the profile, writes the lyrics for the single and renders it in the same go. The song lands in the library under Yerin Seo with a title and a cover showing her. The producer listens, then publishes. The page shows the portrait, the bio and the single, and the channel plan says what to post on Monday. The K-pop guide covers the song side in detail.

Pitfalls and tips

• Do not create a second artist to fix the first. Editing in place keeps the tracks, the page and the plan together.
• Name the genre precisely. "Pop" gives Shela room to guess; "city pop with a retro R&B vocal" does not.
• Do not name real artists in the sound rules. Such prompts are rewritten into descriptive styles, so describe the sound instead.
• The music is made by AI and nothing is recorded live. Say so plainly on your channels, check the rules of each platform you release on, and check the terms for your plan before you sell anything.

FAQ

Can I create my own AI singer? Yes. Describe the singer in one sentence, or add "ask me first" for one round of questions. Shela invents the name, city, look, voice and sound rules, makes a portrait and puts the artist on their own page when you publish.

Do I need to be a musician to create an AI artist? No. The one thing you do is approve the lyrics. Genre, tempo, voice and production plan come from your sentence and the artist's sound rules, and the song is rendered and mastered automatically.

How does an AI artist keep the same voice across songs? The profile stores the sound rules once: a production character, a BPM range and what must always hold. Every song under that name is planned from those rules.

Can an AI artist page be public and shared? Yes. Artists and songs are private until you publish. Once published, the page shows the portrait, bio and tracks, share links open and play, and anyone can listen without an account.

Say the first sentence

An AI artist is a person written down once and kept consistent. To see two that already exist, open Zora Savic or Eva Lin on 67 MUSIC. When you want your own, open Shela and describe them in one sentence. How the engine works is on the 67 MUSIC page, and current plans are on the pricing page.